It’s no secret that there’s a lot of greenwashing happening in the fashion industry. Despite righteous efforts to produce more “sustainably,” often that’s just not the case. This is what drove the Preeti Patel the founder to launch Tulieva. The label was founded in 2018 after tired of seeing all the unethical production processes in the industry.


The founders’ attentiveness to sourcing ethical fabrics, paying living wages, and creating pieces that lend themselves to a capsule wardrobe has made them a rising favorite among the fashion set and a brand you should be shopping.

Preeti believe that every detail matter and the small details that Preeti adds to each piece make them favorites among their audience and beyond. So, whatever you buy from Tulieva, you can feel good about it for years to come.